Welcome to another special installment of the EVE Blog Banter, the monthly EVE Online blogging extravaganza created by myself, CrazyKinux. The EVE Blog Banter involves an enthusiastic group of gaming bloggers, a common topic within the realm of EVE Online, and a week to post articles pertaining to the said topic. The resulting articles can either be short or quite extensive, either funny or dead serious, but are always a great fun to read! Any questions about the EVE Blog Banter should be directed to me.
What could CCP Games do to attract and maintain a higher percentage of women to the game. Will Incarna do the trick? Can anything else be done in the mean time? Can we the players do our part to share the game we love with our counterparts, with our sisters or daughters, with the Ladies in our lives? What could be added to the game to make it more attractive to them? Should anything be changed? Is the game at fault, or its player base to blame?
Stigmas, stereotypes, demographically targeted marketing are but a few of the reasons that contribute to the low percentage of female gamers in general.
Historically, males have always been the tinkerers, the explorers, the gadgeteers, the inventors. Men are the wanderers, the ones filled with the desire to conquer everything they put their hands to.
Factor in a patriarchal, male dominated workplace, and other sexist practices, and you end up with virtual realities created by men for men.
MMOs are the modern day version of a “Boy’s Only Club”, and they are marketed that way, for the most part.
Thankfully, the women of this generation have been statistically proven to be more apt with social media and associated technologies, and are making huge strides in the virtual arena.
Game producers, developers, marketers and advertisers are picking up on this trend and adjusting their outdated ways of thinking to better capitalize on the sheer volume of women involved in technology.
It’s a smart move.
But until every company starts realizing that women are just as capable as men when it comes to technology, there is only one solution to attract more women to Eve Online.
Brilliant in its simplicity, I know. More Roc posters, more Roc music, more Roc animations, more Roc merchandise. CCP needs to capitalize on all the bad ass sexiness that is associated with the package of Matar Colonel Roc Wieler.
It’s the most realistic solution to the problem. Always has been.